Amadeus Loyalty Management
For many travel companies, loyalty is still fragmented.
Airlines, hotels, and partners often operate separate programs, separate currencies, and separate customer data. This creates friction for customers and limits the ability to generate value across the business.
This model is now evolving.
Amadeus Loyalty Management
For many travel companies, loyalty is still fragmented.
Airlines, hotels, and partners often operate separate programs, separate currencies, and separate customer data. This creates friction for customers and limits the ability to generate value across the business.
This model is now evolving.
From airline loyalty to integrated airline and hotel loyalty
With Amadeus Loyalty Management (ALM), airlines and hotel groups can run a single, integrated loyalty program, connecting flights, stays, and services within one platform.
Instead of managing multiple programs, travel companies can:
✔ Offer one unified loyalty currency across airlines and hotels
✔ Build a single member profile and tier system
✔ Enable seamless earn and burn across brands and verticals
Loyalty becomes simpler for customers and far more powerful for the business.
Turning loyalty into a revenue driver across the travel ecosystem
When loyalty is unified, it does more than engage customers, it generates revenue.
With ALM:
✔ Customers can earn and redeem across flights, hotel stays, and services
✔ Travel groups can drive cross brand consumption (air → hotel → ancillary)
✔ Engagement is continuous, not limited to a flight purchase
Instead of isolated transactions, loyalty drives more bookings across the entire ecosystem.
Expanding value beyond flights
Traditional airline loyalty programs often rely heavily on flight redemption.
ALM expands this model by enabling non air loyalty use cases, including:
Hotel stays
Ancillary services
Third party partners
All within the same loyalty framework.
This creates:
More ways for customers to use their points
More opportunities to generate revenue
A more active and valuable loyalty program
One platform, simpler operations
Running separate loyalty systems across airlines and hotels creates unnecessary complexity.
With a single platform, ALM enables:
✔ Centralized program management across all entities
✔ Unified reporting and performance tracking
✔ Consistent governance across brands
The result: lower operational complexity and faster execution.
Built for airlines, ready for hotels
ALM combines the robustness of an airline grade loyalty engine with the flexibility required by hotel groups and hospitality players.
It allows organizations to:
✔ Reuse proven airline loyalty capabilities
✔ Integrate with existing digital and operational systems
✔ Scale across multiple brands and verticals
Delivering value without requiring a full system overhaul.
