Amadeus Loyalty Management
For many travel companies, loyalty is still fragmented.
Airlines, hotels, and partners often operate separate programs, separate currencies, and separate customer data. This creates friction for customers and limits the ability to generate value across the business.
This model is now evolving.
Amadeus Loyalty Management
For many travel companies, loyalty is still fragmented.
Airlines, hotels, and partners often operate separate programs, separate currencies, and separate customer data. This creates friction for customers and limits the ability to generate value across the business.
This model is now evolving.
Loyalty management for airlines, hotels and travel brands
ALM supports standalone hotel loyalty programs, standalone airline loyalty programs, and integrated airline + hotel loyalty ecosystems.
A hotel company does not need to be part of an airline group to use ALM.
✔ AI-powered personalization
✔ Predictive member insights
✔ Next-best-action recommendations
✔ Intelligent campaign targeting
Loyalty becomes simpler for customers and far more powerful for the business.
Turning loyalty into a revenue driver across the travel ecosystem
When loyalty is unified, it does more than engage customers, it generates revenue.
With ALM:
✔ Customers can earn and redeem across flights, hotel stays, and services
✔ Travel groups can drive cross brand consumption (air → hotel → ancillary)
✔ Engagement is continuous, not limited to a flight purchase
Instead of isolated transactions, loyalty drives more bookings across the entire ecosystem.
Extending loyalty across the travel journey
Traditional airline loyalty programs often rely heavily on flight redemption.
ALM expands this model by enabling travel loyalty experiences, including:
More ways for members to engage
More ways to earn and redeem
Greater customer flexibility
More relevant loyalty experiences
One platform, simpler operations
Running separate loyalty systems across airlines and hotels creates unnecessary complexity.
With a single platform, ALM enables:
✔ Centralized program management across all entities
✔ Unified reporting and performance tracking
✔ Consistent governance across brands
The result: lower operational complexity and faster execution.
Built for travel loyalty
ALM combines the robustness of an airline grade loyalty engine with the flexibility required by hotel groups and hospitality players.
It allows organizations to:
✔ Support loyalty programs across airlines, hotels and travel brands
✔ Integrate with existing digital and operational systems
✔ Scale across multiple brands and verticals
✔ Stay-based earning models
✔ Hotel tier recognition
✔ Member benefits management
✔ Multi-property loyalty programs
✔ Partner rewards
Delivering value without requiring a full system overhaul.