Amadeus Travel Seller Media

Global distribution systems are one of the highest ADR channels: Optimize your presence with GDS priority placement, text, and display campaigns that use proprietary data from the leading Business Intelligence suite for hospitality to drive more revenue through travel sellers ready to book your property.

 

Increase transient occupancy in specific time frames through our proprietary PCC targeting.

Drum up demand with campaigns to fill specific check-in dates and stay periods with targeting capabilities boosted exclusively by the industry’s only forward-looking demand data.

Increase your market share and exceed your revenue goals with the most comprehensive attribution reporting available for the GDS channel.

Communicate the campaign analytics most important to your hotel’s bottom line and keep returns on ad spend high with actionable reporting that supports optimizations designed to increase bookings.

Understand campaign performance across all GDSs.

Analyze bookings, revenue, average daily rate, average length of stay, and return on ad spend for all campaigns.

Identify opportunity with top source market and PCC performance metrics.

See which PCCs were influenced by your campaign and view top feeder markets.

Fill need periods with targeted campaigns.

Recognize booking and stay patterns based on average lead times, day of arrival metrics and the average length of stay for your property.

Win more business with a competitive media strategy designed by specialists in global distribution system advertising.

Improve your position against your competition with effective, channel-agnostic media investments that can easily shift between each GDS to optimize your spend and ROAS.

Access capabilities and expertise available to the biggest brands in hospitality through our preferential partnerships with Travelport and Sabre.

Jump-start campaigns with strategy optimization recommendations that leverage leading-edge beta products and proprietary partner data on your markets and audiences.

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Resources

Your Guide to Optimizing GDS Visibility

Erin Elkind

For hoteliers and destination marketers, travel sellers have always been a captive audience with high booking potential. They are largely commission-based, responsible for their customer’s travel experiences, and essentially only book through one channel, a global distribution system (GDS). However, the pandemic has heightened the need for travel seller services, as consumers are faced with…

5 Actionable Hotel Marketing Tips From the Experts Who’ve Used Them

Weronika Czekaj

The Amadeus Hospitality Media team partners with some of the biggest travel brands and tourism agencies to deliver our customers unprecedented advantages. We checked in with a few of them, as well as with our partners at Google to uncover what’s top of mind for their marketing plans this year. Read on to see if…

What is Conversion Modeling and Why Do Travel Advertisers Need It?

Weronika Czekaj

New advancements from Google will change digital advertising. We explain what this means for your campaigns and why it’s crucial to adopt a holistic media strategy in the future.   The digital advertising landscape is always evolving. As we transition into a world without third-party cookies, how we view the customer journey from awareness through…

Using Data and Tech to Help DMOs Rebuild Travel

Weronika Czekaj

Arialdo Piatti, Head of Product, Media Solutions, Hospitality, Amadeus, reveals three ways that data and technology can help travel – and specifically DMOs – to build back better Originally published on TTG   As restrictions in the UK have lifted over the summer months, we have seen the appetite for travel continue to grow as…