Global distribution systems are one of the highest ADR channels: Optimize your presence with GDS priority placement, text, and display campaigns that use proprietary data from the leading Business Intelligence suite for hospitality to drive more revenue through travel agents ready to book your property.
Drum up demand with campaigns to fill specific check-in dates and stay periods with targeting capabilities boosted exclusively by the industry’s only forward-looking demand data.
Communicate the campaign analytics most important to your hotel’s bottom line and keep returns on ad spend high with actionable reporting that supports optimizations designed to increase bookings.
Improve your position against your competition with effective, channel-agnostic media investments that can easily shift between each GDS to optimize your spend and ROAS.
Jump-start campaigns with strategy optimization recommendations that leverage leading-edge beta products and proprietary partner data on your markets and audiences.
By: Jerome Wise, Vice President, UK & Ireland and Enterprise Clients, Hospitality, Amadeus At the time of writing, the last thing UK-based hoteliers need is another article from a technology company telling them that technology is the silver bullet, and that all they need to do to get their business back on track is…
By: Scott Falconer, EVP Media Solutions, Hospitality, Amadeus In this new blog post we delve into the latest announcement from Google, what it means to the digital advertising industry, and how we are already pursuing new methods to replace tracking cookies without sacrificing highly targeted advertising campaigns to engage customers. Last month, Google announced…
Tenerife Tourism Corporation, responsible for the promotion of the island, deploys data-driven advertising and insights to attract new visitors while travel recovers July 12, 2021 – For many destinations, promoting and reactivating travel in a responsible way has been a tricky path to navigate throughout 2020 and 2021. Local and national lockdowns, the opening…
Consumers are eager to travel again. Is your hotel prepared to capture the rising demand? By Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus In this new world of travel, the digital experience along the customer journey will be critical to acquiring the next generation of customers. Understanding and adjusting to the consumer’s online…