Global distribution systems are one of the highest ADR channels: Optimize your presence with GDS priority placement, text, and display campaigns that use proprietary data from the leading Business Intelligence suite for hospitality to drive more revenue through travel agents ready to book your property.
Drum up demand with campaigns to fill specific check-in dates and stay periods with targeting capabilities boosted exclusively by the industry’s only forward-looking demand data.
Communicate the campaign analytics most important to your hotel’s bottom line and keep returns on ad spend high with actionable reporting that supports optimizations designed to increase bookings.
Improve your position against your competition with effective, channel-agnostic media investments that can easily shift between each GDS to optimize your spend and ROAS.
Jump-start campaigns with strategy optimization recommendations that leverage leading-edge beta products and proprietary partner data on your markets and audiences.
New advancements from Google will change digital advertising. We explain what this means for your campaigns and why it’s crucial to adopt a holistic media strategy in the future. The digital advertising landscape is always evolving. As we transition into a world without third-party cookies, how we view the customer journey from awareness through…
Arialdo Piatti, Head of Product, Media Solutions, Hospitality, Amadeus, reveals three ways that data and technology can help travel – and specifically DMOs – to build back better Originally published on TTG As restrictions in the UK have lifted over the summer months, we have seen the appetite for travel continue to grow as…
Trends and considerations for hospitality professionals focused on sales, marketing, operations, and revenue management Originally published on PhocusWire Nearly two years after COVID-19 was first detected, the hospitality industry has yet to make a full recovery. Hotel occupancy rates and interest to travel have fluctuated from season to season and country to country, all…
Originally published on Hospitality Net By: Scott Falconer, EVP, Media Solutions, Hospitality, Amadeus Many marketers would agree that the pandemic has raised a lot of questions, including how to adapt their hotel marketing strategy to continue to attract and convert guests in an uncertain environment. From first navigating the early days of the pandemic,…