Global distribution systems are one of the highest ADR channels: Optimize your presence with GDS priority placement, text, and display campaigns that use proprietary data from the leading Business Intelligence suite for hospitality to drive more revenue through travel sellers ready to book your property.
Drum up demand with campaigns to fill specific check-in dates and stay periods with targeting capabilities boosted exclusively by the industry’s only forward-looking demand data.
Communicate the campaign analytics most important to your hotel’s bottom line and keep returns on ad spend high with actionable reporting that supports optimizations designed to increase bookings.
Improve your position against your competition with effective, channel-agnostic media investments that can easily shift between each GDS to optimize your spend and ROAS.
Jump-start campaigns with strategy optimization recommendations that leverage leading-edge beta products and proprietary partner data on your markets and audiences.
Originally published to the Amadeus newsroom Global hotel occupancy levels for April and May 2022 have exceeded pre-pandemic levels. Amadeus’ unique forward-looking data shows global hotel bookings in June, July, and August 2022 are on par with 2019 with the potential to grow significantly. Data reveals transient average daily rate achieved on room bookings globally…
The Importance of Building a First-Party Data Strategy in a Post-Cookie World As we transition into a world without third-party cookies, travel and tourism advertisers must navigate new regulations along with device and platform changes and, most importantly, the direct impact on their current marketing strategies. In this blog post, we advise both hoteliers and…
For hoteliers and destination marketers, travel sellers have always been a captive audience with high booking potential. They are largely commission-based, responsible for their customer’s travel experiences, and essentially only book through one channel, a global distribution system (GDS). However, the pandemic has heightened the need for travel seller services, as consumers are faced with…
The Amadeus Hospitality Media team partners with some of the biggest travel brands and tourism agencies to deliver our customers unprecedented advantages. We checked in with a few of them, as well as with our partners at Google to uncover what’s top of mind for their marketing plans this year. Read on to see if…