Amadeus Travel Seller Media

Global distribution systems are one of the highest ADR channels: Optimize your presence with GDS priority placement, text, and display campaigns that use proprietary data from the leading Business Intelligence suite for hospitality to drive more revenue through travel sellers ready to book your property.

 

Increase transient occupancy in specific time frames through our proprietary PCC targeting.

Drum up demand with campaigns to fill specific check-in dates and stay periods with targeting capabilities boosted exclusively by the industry’s only forward-looking demand data.

Increase your market share and exceed your revenue goals with the most comprehensive attribution reporting available for the GDS channel.

Communicate the campaign analytics most important to your hotel’s bottom line and keep returns on ad spend high with actionable reporting that supports optimizations designed to increase bookings.

Understand campaign performance across all GDSs.

Analyze bookings, revenue, average daily rate, average length of stay, and return on ad spend for all campaigns.

Identify opportunity with top source market and PCC performance metrics.

See which PCCs were influenced by your campaign and view top feeder markets.

Fill need periods with targeted campaigns.

Recognize booking and stay patterns based on average lead times, day of arrival metrics and the average length of stay for your property.

Win more business with a competitive media strategy designed by specialists in global distribution system advertising.

Improve your position against your competition with effective, channel-agnostic media investments that can easily shift between each GDS to optimize your spend and ROAS.

Access capabilities and expertise available to the biggest brands in hospitality through our preferential partnerships with Travelport and Sabre.

Jump-start campaigns with strategy optimization recommendations that leverage leading-edge beta products and proprietary partner data on your markets and audiences.

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Resources

Global Hotel Occupancy Surpasses 2019 Levels for the First Time Since the Pandemic Started

Alison Guillot

Originally published to the Amadeus newsroom Global hotel occupancy levels for April and May 2022 have exceeded pre-pandemic levels. Amadeus’ unique forward-looking data shows global hotel bookings in June, July, and August 2022 are on par with 2019 with the potential to grow significantly. Data reveals transient average daily rate achieved on room bookings globally…

How to Rethink Marketing Strategies with First-Party Data in Mind

Weronika Czekaj

The Importance of Building a First-Party Data Strategy in a Post-Cookie World As we transition into a world without third-party cookies, travel and tourism advertisers must navigate new regulations along with device and platform changes and, most importantly, the direct impact on their current marketing strategies. In this blog post, we advise both hoteliers and…

Your Guide to Optimizing GDS Visibility

Erin Elkind

For hoteliers and destination marketers, travel sellers have always been a captive audience with high booking potential. They are largely commission-based, responsible for their customer’s travel experiences, and essentially only book through one channel, a global distribution system (GDS). However, the pandemic has heightened the need for travel seller services, as consumers are faced with…

5 Actionable Hotel Marketing Tips From the Experts Who’ve Used Them

Weronika Czekaj

The Amadeus Hospitality Media team partners with some of the biggest travel brands and tourism agencies to deliver our customers unprecedented advantages. We checked in with a few of them, as well as with our partners at Google to uncover what’s top of mind for their marketing plans this year. Read on to see if…