Global distribution systems are one of the highest ADR channels: Optimize your presence with GDS priority placement, text, and display campaigns that use proprietary data from the leading Business Intelligence suite for hospitality to drive more revenue through travel agents ready to book your property.
Drum up demand with campaigns to fill specific check-in dates and stay periods with targeting capabilities boosted exclusively by the industry’s only forward-looking demand data.
Communicate the campaign analytics most important to your hotel’s bottom line and keep returns on ad spend high with actionable reporting that supports optimizations designed to increase bookings.
Improve your position against your competition with effective, channel-agnostic media investments that can easily shift between each GDS to optimize your spend and ROAS.
Jump-start campaigns with strategy optimization recommendations that leverage leading-edge beta products and proprietary partner data on your markets and audiences.
Traveler confidence is growing. April 2021 was an important month for the global hotel industry as global occupancy rates stood at 46%, far exceeding 2020 lows of just 13% the year before. Is your property positioned to capture rising revenue opportunities? Take a look into what’s happening in some of the top global recovery markets – and…
How will this affect your hotel’s digital media strategy? By: Scott Falconer, EVP Media Solutions, Hospitality, Amadeus Recent announcements from Google and Apple surrounding data collection and user tracking have caught the attention of the media world. For more than a decade, advertisers have been relying on cookies and other web tracking methods for…
By: Petar Popov, Head of LinkHotel, Hospitality, Amadeus In a time where we’re all living with so much uncertainty, having the right people and partners by your side is more important than ever. As hoteliers globally feel the impact of COVID-19, we know that a crucial element during the various stages of recovery is…
Originally published in Hotel Online As hoteliers hope to rebound from the lingering effects of COVID-19, they are presented with the challenges of repositioning, retargeting, and reviving their respective brands to meet the needs of emerging demand in 2021. To capture the most opportunity moving forward, hoteliers will have to look to multi-channel marketing…