Making hotels visible in search and AI discovery
Increase direct bookings by becoming discoverable, trusted and selectable across search engines and AI-powered search experiences.
Making hotels visible in search and AI discovery
Increase direct bookings by becoming discoverable, trusted and selectable across search engines and AI-powered search experiences.
Hotel discovery is evolving from search results to AI-generated recommendations. Search visibility for hotels brings Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and web analytics together to help hotels appear and measure where travelers research, compare and decide where to book.
Improve search visibility
Strengthen discoverability across Google, Bing and high-intent planning searches.
Drive direct booking opportunities
Connect increased visibility to qualified traffic, booking engine visits and revenue impact.
Earn AI visibility
Increase the chances of being understood, referenced and cited in AI-generated answers in Large Language Models (LLMs) such as Gemini, ChatGPT, and Perplexity, among others.
Guide strategy with experts
Use dedicated hospitality digital marketing expertise to adapt as search behavior changes.
Hotel discovery today: why recommendations are replacing rankings
Travelers are changing the way they search. Instead of browsing pages of results, they increasingly ask full, conversational questions and receive curated recommendations. The hotel website is becoming the source that AI platforms rely on when generating answers, recommendations and citations.
Traditional search focused on keywords, rankings and clicks. AI-powered discovery increasingly depends on authority, trust, content clarity, citations and contextual understanding. Hotels are no longer competing only to rank; they are competing to become the answer travelers see when recommendations are generated.
Win visibility in AI-powered discovery
Making hotels visible in AI discovery with Performance Manager – AI Search
Performance Manager – AI Search expands traditional SEO by helping hotels improve visibility in AI-powered answers and discovery experiences. It keeps the established Performance Manager model of expert guidance, optimization, reporting and strategic reviews while adding AI-search readiness foundations.
Expanded Schema Markup
Add richer structured data and stronger entity relationships so AI systems can better identify, interpret and surface hotel information.
Content Optimization
Optimize pages for traveler questions, conversational intent and informational queries that AI systems increasingly answer directly.
Frequently Asked Questions
Turn traveler questions into structured, AI-ready answers aligned to hotel differentiators, buyer personas and decision-making needs.
Hotels' increasing visibility across search & AI
Customer success stories show how SEO and GEO improvements can translate into stronger visibility, higher engagement and measurable booking-intent signals.
The Grove Resort & Water Park Orlando
+70% increase in brand citations; Surfari Water Park page attracted 30% more traffic in Google AI Overviews and ranking for new prompts increased by 17% in Large Language Models
Duxton Perth Hotel
+75% increase in brand citations from LLMs; Meetings & Events pages referenced by LLMs after optimization; up to 42.6% of AI-search traffic reached the booking engine.
The May Fair Hotel London
+76% increase on brand mentions on LLMs; +166% increase on brand citations on LLMs; optimized Frequently Asked Question page replaced third-party websites sources in LLMs.
Protect and strengthen your SEO foundation
Strong SEO remains the entry ticket to visibility across both traditional and AI-powered search experiences. The landing page should make the commercial connection clear: better discoverability supports more qualified traffic, stronger direct relationships and reduced reliance on third-party channels.
Increase search visibility
Make it easier for potential guests to discover the hotel when researching destinations, experiences, events and stays.
Build long-term brand awareness
Reach travelers across the inspiration, planning, booking, on-site and post-trip stages.
Own more direct bookings
Support a direct booking strategy by helping travelers reach the hotel website and booking engine.
Improve the guest journey
Use clearer content, better structure and stronger website foundations to help users and search engines understand the hotel.
Measure what matters
Hotels need to understand not only whether they are visible, but whether that visibility contributes to engagement, booking intent and revenue. The page should connect SEO and GEO performance to business outcomes wherever possible.
Organic search
Traffic, visibility, booking engine visits, conversion insights and revenue contribution.
AI search
AI vs. organic traffic, AI traffic sources, engagement, mentions, citations and revenue impact.
Query categories
Branded, informational, transactional, geographic, comparative and non-branded visibility.
A complete search and AI visibility strategy
A comprehensive search and AI visibility strategy brings together SEO, AI-driven discovery, and performance reporting into a single commercial framework. It helps hotels increase demand, convert that demand into qualified traffic and direct bookings, and measure the resulting business impact.
Why Amadeus
Amadeus Advertising helps hotels adapt to evolving traveler search behavior with capabilities that support visibility across AI-powered search experiences, ensuring they remain discoverable as new search channels emerge.
The Amadeus advantage is a hospitality-specific ecosystem where hotel websites, booking engines, SEO, metasearch, analytics and AI Search capabilities can work together around direct booking goals.
Built for Hospitality
A hospitality-specific approach shaped by hotel websites, direct booking goals, travel planning behavior and digital media performance.
Performance Data and Benchmarks
Web performance insights and benchmarks from more than 2,000 active website hotels across 50+ countries help inform strategy.
End-to-End Commercial View
Search visibility can be connected to booking engine visits, engagement and revenue contribution, making the story more relevant to hotel decision-makers.
Connected Website, SEO and AI Search Capabilities
SEO and GEO are positioned as extensions of the website and digital marketing ecosystem, not isolated services.
Proof-Driven GEO Readiness
Customer success content, measurable outcomes and third-party credibility improve the signals AI systems can reference when evaluating brands.
Dedicated Digital Marketing Experts
Specialists support ongoing optimization, reporting and guidance as traveler behavior and search technologies evolve.
Trusted by hotels looking to stay visible
Hospitality expertise, customer success stories, more than 2,000 active website hotels, 50+ countries and measurable SEO/GEO outcomes help reinforce credibility for hotel decision-makers.
Be visible. Be selected. Be cited.
Search visibility starts with SEO. Future visibility depends on becoming trusted, understood, referenced and cited by AI. Build a stronger direct booking strategy through Search Visibility for Hotels with Amadeus.