Case Study

Boosting Occupancy and Building Loyalty During Crisis


Village Hotels is a lifestyle hotel brand consisting of 31 properties across the United Kingdom that has historically focused on adding value for guests through rich F&B offers. The brand was looking for ways to increase demand and drive ancillary revenue during COVID recovery.

Learn how Village Hotels leveraged the Amadeus Integrated Booking Suite to launch a new membership/loyalty program called “The Booking Revolution” and yielded 26,000+ bookings, 114k new members, and more than £1.1M in revenue in just one month of the campaign.