Fiji Airways, in collaboration with Amadeus Media Solutions, launched a successful campaign targeting travel sellers.
This initiative significantly increased Fiji’s visibility as a prime travel destination, particularly in European markets (19.35% growth), Japan (35% growth), and Canada (9% growth). The campaign reversed a decline in market share from late 2023, achieving an uptick of 1-2 percentage points in 2024. Over 1 million impressions were generated, resulting in more than 5,000 bookings from new agencies. Overall, the campaign demonstrated highly positive results in reach and engagement.