Case Study

Discover the successful partnership between Flemings Hotels and Amadeus in their pre-Black Friday Week campaign

  • A 109% increase in revenue over summer campaign results.
  • A ROAS (return on ad spend) of 8.7 – an increase of 98% over summer campaign ROAS – showed considerable growth.
  • Overall, the campaign successfully drove direct bookings and brought about an increase in loyalty program sign-ups of several thousand over the brief period that the campaign ran (November 17 – December 1, 2022).