Ahead of the Curve - How Technology is Driving the Future of the Rental Car Industry


What will the future of the car rental industry look like? It’s currently facing many challenges such as:

Disruption of supply chains

Environmental impact

Demand for seamless customer experiences

Maintaining agile technology capabilities

To address these topics, Amadeus and Microsoft have collaborated on a report highlighting five key car rental market trends that are emerging and shaping the future of this industry.

Through interviews with key industry players who share their own expertise in technology and travel, Amadeus and Microsoft are helping rental car providers optimize their services to meet the needs of ever-evolving customers. The goal is to provide the rental car industry with a chance to transform and take advantage of new trends including MaaS (Mobility as a Service).

Explore new ways of thinking and new paradigms and connect better to your travelers by reading the white paper by Amadeus and Microsoft.

Download the paper to learn more about the future of the car rental industry!