Google Partner Webinar: Using Data to Optimize Digital Media in Unpredictable Markets


No matter what stage of crisis or recovery, successful marketing in this new era depends on your ability to identify what matters to your audience and market right now and pivot quickly when those priorities change.

View the replay of our webinar with our partners at Google to learn best practices for optimizing your content and campaigns, as well as how to reframe marketing practices to address changing market dynamics.

In this session, we also cover:

  • Using Google Trends to gain early insight into your audience’s needs and behaviors
  • Adjusting your messaging to capture emerging demand and “new normal” behaviors
  • Building a media strategy that’s responsive to fluctuations in guest demand
View the Webinar