Industry Report, Study

Travel Dreams Hospitality Report 2026 – What keeps hotel leaders up at night?

We surveyed 500 hotel leaders across Australia, France, India, Mexico, South Africa, Thailand, UAE, the UK, and the US to bring you this series of Amadeus Insight Reports, exploring how hospitality is being reshaped by evolving guest expectations, rising operational pressures, and the rapid adoption of technology and AI.

As the industry navigates an increasingly complex landscape, hoteliers worldwide are rethinking how they drive demand, optimize performance, and deliver standout guest experiences – at scale, while responding to unique regional dynamics and opportunities.

While hospitality is entering a new era of hyper-efficient, guest-centric operations, the path forward is not one-size-fits-all. These reports highlight how shared challenges are being addressed in different ways across regions – turning complexity into opportunity through sharper demand intelligence, experience innovation, and operational clarity.

Access the reports to gain:

  • Actionable insights to better anticipate traveler needs—globally and locally
  • Strategic guidance to strengthen profitability and long-term loyalty 
  • A clearer view of how technology, especially AI and automation, will shape the next five years of hospitality

Submit the form to access the global report, along with regional reports for: Asia Pacific, India, Middle East, Europe, North America & Latin America. 

To explore these findings alongside insights from 6,000 travelers across the US, China, India, the UK, France and Germany, and Destination Management Organizations, download the full report – Travel Dreams: From Data to Delight.