This award‑winning campaign, recognized as an IAC Awards 2026 Winner for Outstanding Integrated Ad Campaign, showcases how Aparthotel Birmingham accelerated direct bookings and loyalty growth through a unified SEO and Digital Media strategy.
By combining Paid Media for immediate impact with SEO for sustained visibility, the hotel created a seamless journey that turned high‑intent travelers into loyal guests.
A full‑funnel approach designed to generate quick wins while building long‑term demand:
✔ Increased direct bookings by +76% YoY (June–October 2025)
✔ Drove a +111% increase in loyalty member sign‑ups through a frictionless, value‑led experience
✔ Captured high‑intent demand with Google and Meta campaigns supported by advanced tracking
✔ Strengthened organic visibility and long‑term growth through SEO‑optimized content
✔ Improved channel mix by growing Brand.com performance and reducing reliance on intermediaries
This integrated strategy demonstrates how aligning Paid Media and SEO can deliver both immediate results and sustainable growth.