Case Study

How Trans Resort Bali leveraged Amadeus’ media expertise to boost Average Daily Rate (ADR)

Located in a nation that is almost entirely reliant on tourism, Bali’s luxurious, 5-star Trans Resort Bali was significantly impacted by the global pandemic.

In 2023, the property was focused on overcoming the pandemic’s impact and enhancing its direct booking growth. Amadeus proposed a digital media strategy that would help increase direct bookings for the hotel through new offers for shorter packages that included additional benefits based on length of stay.

Discover how this luxury hotel grew direct bookings and substantially increased its Average Daily Rate (ADR) by 40% with the help of Amadeus’ Digital Media for Hotels.