Case Study

Inspiring Traveler Confidence in Courmayeur


Between 1 December 2020 to 10 January 2021, Amadeus and Courmayeur teamed up to launch an awareness campaign aimed at attracting new visitors, both locally and internationally. Following an imposed Covid-19 travel ban in the region, the focus of the campaign shifted toward keeping travelers’ interest high and inspiring them, until it is safe for them to travel again.

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