Between 1 December 2020 to 10 January 2021, Amadeus and Courmayeur teamed up to launch an awareness campaign aimed at attracting new visitors, both locally and internationally. Following an imposed Covid-19 travel ban in the region, the focus of the campaign shifted toward keeping travelers’ interest high and inspiring them, until it is safe for them to travel again.
Download the full case study to learn the main objectives and results.