How a strategic GDS Media campaign drove corporate bookings and brand visibility
Discover how the InterContinental Phuket Resort transformed its corporate bookings through a data-driven campaign in partnership with Amadeus. By leveraging targeted GDS media and industry insights, the resort boosted its visibility among global travel agents and corporate bookers, achieving over 80% of campaign revenue from consortia and corporate bookings, a 22% increase in revenue, and a great return on ad spend. This case study showcases the power of strategic collaboration and innovation in luxury hospitality.