Explore how SERNATUR, Chile’s tourism board, tackled challenges posed by the post-Covid tourism landscape. As they grappled with a substantial decline in tourism sales during the second half of 2022, SERNATUR aimed to understand the pandemic’s true impact on travel agencies selling Chile as a destination. With closed borders and ongoing restrictions, the organization sought data-driven insights to formulate a strategic plan for recovering market share.
Learn more about SERNATUR’s journey as they tackled uncertainties and strategically devised a plan to revitalize Chile’s tourism industry, both on a domestic and international level.