Study Results

Amadeus Hospitality Market Study Results 2018

The Operational Barriers to Delivering Personalization in Hospitality

Hospitality professionals are constantly trying to improve their level of service. However, finding ways to improve guest service and create a personalized stay tailored to the guest’s wants and needs can be difficult. To get a better understanding of hoteliers’ interests in personalization and what barriers stop them from executing their desired level of service, we initiated a study in autumn 2018. Hospitality professionals from a variety of property types and job titles were surveyed to developed valuable market insights about the industry for your benefit.

Learn what hoteliers are currently doing, what they are interested in implementing at their properties, and the barriers hotels face to delivering personalization.

Our Market Study Results Include:

  • The importance of delivering personalization
  • Valuable insight on hoteliers interests in personalization
  • Operational barriers to delivering personalization in hospitality
Download Study Results