Millennium Hotels & Resorts partnered with Amadeus Digital Media to unlock new growth in a shifting UK market, by putting travelers at the center of a smarter, more connected strategy.
Launched in April 2024, the London-focused campaign combined first-party data, platform intelligence, and tailored messaging across paid and social channels. The result: a seamless experience that engaged travelers at every stage of their journey.
And the impact?
📈 +9% year-over-year increase in brand.com revenue
🔗 +2% rise in brand.com revenue share
🚀 +49% growth in non-paid visits
This is what happens when bold ideas meet precision execution. Explore how Millennium Hotels & Resorts and Amadeus set a new benchmark for long-term success in hospitality.