This award winning campaign, recognized with a Bronze Adrian Award for innovation in search marketing, highlights how One King West Hotel & Residence strengthened Brand.com performance and grew direct bookings.
A brand led media strategy designed to protect direct demand, rebalance the channel mix, and drive sustainable growth.
✔ Strengthened brand visibility during high intent search moments to regain control of direct demand
✔ Rebalanced the channel mix by increasing Brand.com bookings without disrupting OTA performance
✔ Activated a brand led strategy combining paid search and Google Performance Max across the full funnel
✔ Reduced reliance on OTAs while improving profitability and long term sustainability
✔ Delivered strong results, including 39:1 ROAS, +24% revenue growth, and a 36% increase in Brand.com bookings