How a structured, data-led campaign helped a luxury hotel launch its first GDS advertising activity with measurable impact
As a new customer launching its first GDS advertising campaign with Amadeus, Raffles Shenzhen aimed to maximize visibility and efficiency from the outset. Amadeus Advertising Travel Agency Solutions applied a structured, data-led approach. The year-long campaign activated all three GDS channels, used best-practice creatives, and was continuously optimized based on performance insights, market demand, inventory availability, and historical GDS performance.
Discover how a multi-GDS Advertising strategy can help luxury hotels build visibility across travel agency channels, reach new agencies, improve performance over time, and create a strong foundation for sustainable value.