Case Study

Revitalizing Tourism in the Aegean Islands with a Strategic Display and Video Campaign

In 2023, the Tourism Department of the South Aegean Region approached Amadeus with two goals in mind:

To encourage potential visitors to travel to the islands both during and outside the traditional summer tourist season; and

To increase visitors specifically to the island of Rhodes.

Discover the two-stage display and video campaign that achieved remarkable conversions, click-through rates (CTR), and return on ad spend (ROAS) for display ads, as well as an impressive number of impressions for the Rhodes video campaign.