Case Study

See How Demand360® Helped Hyatt Centric Guatemala Make Better Business Decisions


Guatemala City is home to some of the world’s leading international brands, and several key local players, making it hard for hotels to stay ahead of the curve. For the Hyatt Centric Guatemala, this triggered the question of how they could better navigate this competitive landscape. Previously, local staff relied on their own experience and proprietary tools. To go one step further, the Hyatt Centric decided to pilot Amadeus’ Business Intelligence Demand360 solution.