Singapore Tourism Board Achieves 22x ROAS with
Amadeus’ In-Destination Attribution
In a bold move to convert European travel interest into real-world visits, the Singapore Tourism Board partnered with Amadeus to launch a data-driven digital campaign targeting undecided travelers in the UK and Germany. By combining STB’s market expertise with Amadeus’ predictive targeting and unique in-destination arrival methodology, the campaign delivered measurable results.
Campaign Highlights:
• 🎯 22x Return on Advertising Spend (ROAS)
• 📹 70% Video Completion Rate (VCR)
• 🔗 0.69% Click-Through Rate (CTR)
• 📍 Measured real arrivals in Singapore using in-destination attribution