The New Golden Rules of Meetings & Events

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Golden Rule #1: Know Your Market

As each global region recovers at its own pace, hotels are now required to have a more in-depth understanding of their feeder markets, booking patterns, and changes in traveler’s expectations.

In this series, we’ve combined insights from global hospitality experts, Amadeus business intelligence data, and industry best practices to examine the new forces shaping hotel meetings and events. We hope the findings from our extensive market research will help you make thoughtful, informed decisions as you chart your own course in preparing for the return of group business.

Discover the new golden rules you need to succeed now as part of our six-part series to help you prepare for the return of group business.


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