The New Golden Rules of Meetings & Events

The New Golden Rules of Meetings & Events

As the world of travel evolves, meetings and events are changing with it. There’s no doubt that people want to return to more face-to-face interactions. The question is: under what circumstances? As the desires and expectations of global travelers continue to shift, hoteliers should be evaluating how the pandemic has altered their business practices and reimagining the kind of event experiences that guests can feel good about.

In this series, we’ve combined insights from global hospitality experts, Amadeus business intelligence data, and industry best practices to examine the new forces shaping hotel meetings and events. We hope the findings from our extensive market research will help you make thoughtful, informed decisions as you chart your own course in preparing for the return of group business.

Golden Rule #1: Know Your Market
As each global region recovers at its own pace, hotels are now required to have a more in-depth understanding of their feeder markets, booking patterns, and changes in traveler’s expectations.

Discover the new golden rules you need to succeed now as part of our six-part series to help you prepare for the return of group business.


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