The New Golden Rules of Meetings & Events


Lean into Macro Trends Like Sustainability, Wellness and F&B

The pandemic ushered in an unprecedented velocity of change, acting as a major catalyst for changes in human behavior. Our internal compass guiding the way we work and travel was suddenly disrupted, leaving many to emerge with a newfound view of wellness, food & beverage, and sustainability.

In this series, we’ve combined insights from global hospitality experts, Amadeus business intelligence data, and industry best practices to examine the new forces shaping hotel meetings and events. We hope the findings from our extensive market research will help you make thoughtful, informed decisions as you chart your own course in preparing for the return of group business.

Discover the new golden rules you need to succeed now in preparation for the return of group business.


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