The Revenue Management and Promotions Playbook


Develop a strong revenue management strategy supported by relevant and compelling promotions.

To capture consumers’ attention, secure bookings, and optimize revenue opportunities, hoteliers must use every tool available to them. Discover ways to leverage a powerful (yet often underutilized) promotional tool – the booking engine within your Central Reservations System (CRS) – to help support your property’s crisis recovery efforts and long-term revenue strategy.

Download this eBook to learn more about:

  • The importance of a strong revenue strategy supported by suggested promotional tactics
  • Revenue Strategy optimization examples by maturity level (Foundational, Intermediate, Advanced)
  • Promotional Strategy examples by maturity stage (Foundational, Intermediate, Advanced)
Download the Playbook