An effective hotel eCommerce strategy that supports direct booking revenue goals begins with an assessment of the state of your eCommerce practices. Work with your sales and marketing, reservations, and webmaster resources to take stock of your existing hotel eCommerce practices to help identify areas of improvement and opportunity using the checklists provided here.
- Hotel SEO Checklist: Maximizing your direct booking revenue starts with a solid search engine optimization (SEO) strategy to ensure your property is prominently featured in online results when guests are searching for a stay.
- Hotel Website Navigation Checklist: Hotel website navigation best practices help guests quickly and easily assess all that your hotel has to offer and meet the expectations of modern shoppers for a fast and intuitive shopping experience.
- Hotel Conversion Optimization Checklist: Converting shoppers into bookings can be part art and part science. The eCommerce giants use strategies and tactics to ensure shoppers click the “Buy Now” button and so should you.
Also, be sure to learn how the Amadeus Integrated Booking Suite can help support your eCommerce strategies and drive higher revenues with a powerful combination of integrated CRS, Web, and CRM.