Travel Technology Investment Trends 2024

Amadeus completed a survey of global senior hospitality leaders to understand where they were focusing their technology investments this year.

The study revealed, in part:

  • Hoteliers expect to increase their investment in technology by an average of 16% over the coming 12 months
  • 85% of hoteliers view personalization as a key driver of commercial value, feeling it could help deliver in excess of 5% in incremental revenue
  • 43% of hoteliers say their primary focus is improving operational efficiencies during high occupancy
  • Hoteliers are keen to find ways to broaden and improve the services they offer guests, including specific room attributes (43%) and upselling of room types and value-add amenities (40%)

Download the report for much more, including insights on Artificial Intelligence (AI), sustainability, robots and other trends!