Uruguay Tourism partnered with Amadeus to launch a multi-phase display campaign targeting experience-seeking travelers across LATAM, the US, and Spain.
Combining travel demand data with precision media targeting, Uruguay Tourism connected with the right audience at the right time, driving exceptional engagement and measurable tourism value for their destination.
The campaign delivered:
✓ $5.08M in revenue
✓ 51:1 ROAS
✓ 9,213 vistors in-destination
✓ 6 days average duration of stay
Beyond performance, Uruguay Tourism gained strategic insights to guide future planning and strengthen its global competitiveness.