Fact Sheet

Website Best Practices: Improve UX and Maximize Conversion

Focused businesswoman with paperwork working at laptop

Your website plays a crucial role in maintaining a market mix that favors your direct channel. Yet, many hoteliers struggle to identify the right strategies to overcome the industry’s 2% conversion average.

Our new Web Best Practices infographic unpacks the specific actions hoteliers can take to deliver a better user experience and optimize direct conversions. Leverage these best practices and “Pro Tips” to drive profit and increase direct bookings.