Campaign Details

Without the advantage of a global brand umbrella, this family‑owned independent relied on powerful integrations, first‑party insights, and hyper‑local storytelling to compete with major international players. Seeking to reintroduce their property’s presence as a vibrant destination for travelers and locals alike, elevating visibility on F&B offers and event spaces – Hotel Riverton aimed to reignite demand and increase restaurant traffic. To achieve this, they partnered with Amadeus Hospitality as a strategic extension of their commercial and marketing team to execute a unified, experience driven campaign.

From March through December 2025, Hotel Riverton leveraged Amadeus’ integrated ecosystem – Digital Media, SEO, Website Solutions, iHotelier^® Booking Engine, and Guest Management Solutions (GMS) to build and execute and multi-channel campaign to revitalize their presence in local and regional markets and drive loyalty sign-ups and repeat visits. The connected approach aligned every tool and touchpoint into a seamless, high‑impact strategy.

To recapture attention and elevate their position across key markets, Hotel Riverton activated a full-funnel paid media strategy across Google, Meta, display, and video. Tailored messaging engaged both local audiences for F&B and spa and feeder markets for hotel stays, while AI‑powered tools like Meta Advantage+ and Google Performance Max sharpened targeting to reach high‑intent travelers and diners at scale.

To strengthen conversion and transform the digital guest journey, they expanded their online presence with fully localized Danish, Norwegian, and German websites – creating a seamless, more inclusive experience for international travelers through Amadeus Website Solutions and the iHotelier^® Booking Engine. On‑site banners and pop‑ups highlighted timely offers and promotions for high‑intent visitors. Loyalty‑driven messaging and promotions encouraged member sign-ups, and cart‑abandonment workflows supported ongoing revenue recovery efforts. The result was a sharper, more engaging digital experience that reduced friction and boosted direct booking confidence.

Using GMS to power and deliver personalized, high‑impact marketing and transactional emails, Hotel Riverton kept guests engaged with timely, multilingual content crafted for each audience and moment in the journey. From dining and spa perks to seasonal experiences and member‑only offers, personalized content kept guests clicking – while automated workflows quietly handled the heavy lifting, powering upgrades, conversions, and repeat stays. This always‑on, intelligently automated personalization kept Hotel Riverton timely, memorable, and consistently connected with every guest.

Campaign Impact

By bringing together paid media tactics, localized website experiences, iHotelier^® conversion enhancement tools, and GMS-powered email automation, Hotel Riverton delivered a cohesive guest experience that elevated visibility, strengthened relevance, and drove engagement at every touchpoint. The campaign generated significant upper-funnel lift across hotel, F&B, MICE, and spa offerings – driving a +52% YoY lift in Google impressions, sparked a +45% rise in local website traffic, added +1,772 new loyalty members, and organically grew the hotel’s owned audience by +28,354 subscribers. They also saw increased bookings throughout the campaign period, achieving a 34% increase in revenue and bookings and 30% rise in room nights.