AHCC 2020 Breakout Session Agenda - Amadeus Hospitality

Amadeus Hospitality Customer Conference 2020

Breakout sessions are focused on three main tracks, and you can select from any combination to suit your area of expertise.

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*Please note, session titles, descriptions, and speakers are subject to change without notice

Session Track

Increasing Profitability
Driving Demand
Creating Loyalty

Session Type

Session Title

Description

TunedIn Talks
The Amadeus Portfolio
Share your greatest challenges day to day and how you believe the portfolio of Amadeus solutions could evolve to make you more profitable and efficient.
Innovation & Strategy
Driving Guest Loyalty & Profitability with Data
Deliver memorable hotel experiences by getting to know your guest’s interests and preferences. We’ll share the top 3 pieces of data you can use to increase personalization and guest loyalty to drive revenue.
Trends
Understanding the Short-Term Rental Market in the U.S.
Why are alternative accommodations in the US exploding in popularity? We deep dive into the traveler’s mind to uncover booking trends and how it impacts your revenue strategy.
Innovation & Strategy
How Can Hospitality Embrace the “Greta Effect?”
With sustainability under the microscope, learn how the hospitality industry can contribute to preserving our planet. We also encourage you to share your best tips!
Trends
Travel Trends in and to the U.S.
How much do you know about the people visiting your property, city, or country? Which locations are hot and which attractions are cooling off? We explain why this data can make a big difference in your marketing strategy.
Education
Accelerating Revenue with Demand360®
Maximize RevPAR and put your revenue management strategy into action with forward-looking data across multiple segments and channels.
TunedIn Talks
Getting the Most Out of Your Business Intelligence Solutions
Engage our product and market experts on how to get the most out of your Business Intelligence solutions, and optimize your revenue strategies with Demand360, Agency360, and Rate360.
Education
How to Outpace Competition from Alternative Accommodations
Learn how the latest hospitality technology can help you gain visibility into alternative accommodations in your area to outpace the competition.
Education
Improving Agency Relationships with Agency360®
Gain visibility into the travel agents and agencies that are booking your property, and how to foster these lucrative relationships using business insight.
Education
Innovations in Business Intelligence
New features and functionality are coming soon to our business intelligence solutions. Join to hear about this, as well as valuable product tips and tricks.
Trends
Sustaining Occupancy Amid RevPAR Decline
As RevPAR growth stalls around the globe, we’ll share exclusive data from key markets on how to sustain RevPAR and occupancy in 2020 and beyond.
Trends
Fact or Myth: Understanding the Future of Alternative Accommodations
Hear from industry experts on why the alternative accommodations market is evolving, and how hoteliers can adapt their strategies to ensure strong RevPAR sustainability.
Innovation & Strategy
Introducing RevenueStrategy360
Hear how we continue to innovate the Business Intelligence landscape with the single most comprehensive solution for both demand and rate data in hospitality.
Trends
North American Hoteliers Report: A Deep Dive
Hear forward-looking occupancy and rate trends across North America for 2020, and where the most lucrative opportunities will be for hoteliers.
Innovation & Strategy
Improving RevPAR Through Guest Reviews
Explore the power of guest reviews and how hoteliers can improve their online scores by delivering top-notch service.

Session Type

Session Title

Description

Innovation & Strategy
Build Your Revenue Management Strategy
Learn how to leverage BI solutions and beyond to help build a flexible and successful revenue management strategy.
Partner Sponsored
Embracing Voice Search
Voice search is the next channel of choice for travelers seeking information on demand. Learn more about how consumers are searching using voice and what you can do to embrace the trend.
Trends
Is Your Property Ready for Group eCommerce?
The way planners book events is changing rapidly. Is your property prepared to keep up? Join us as we explore the most important trends in group eCommerce, what it means for your business, and simple steps to take advantage of this opportunity.
Trends
Taking Your Group Business to New Heights
You have your team and technology in place. Now it’s time to take your group business goals to the next level. Learn about industry trends, integrations, and tactics that will shape how you prospect, manage relationships, and ultimately drive more business to your property.
Innovation & Strategy
Tips to Build Your Sales & Catering Strategy
Learn how to structure your S&C sales team and leverage technology to maximize revenue. Learn how to create and execute a sales & catering strategy that works for you.
Customer Panel
Customer Panel – How to Motivate Your Sales Team to Overcome Legacy Thinking to Close More Business
This customer panel will share tips on how to create a high-performance culture that overcomes legacy thinking and leverages data to help you drive more sales.
TunedIn Talks
TunedIn: Driving Success at the Management Company Level
Join John Russell, Head of Product Strategy, Hospitality, Amadeus as he previews our product roadmap, and opens the floor for you to share your most pressing challenges as a management company.
TunedIn Talks
TunedIn: Empowering the Full Service Sales & Catering Property
Join John Russell, Head of Product Strategy, Hospitality, Amadeus as he previews our product roadmap, and opens the discussion for you to share the most pressing challenges facing you, your property, and your team.
Education
Training – Custom Reporting (Intermediate Level) for Advanced Module
Go beyond standard reporting for a deep dive into the world of custom reporting for Amadeus Sales & Event Management – Advanced.
Education
Training – Improving Your Lead Flow Management
We’ll show you how to improve your lead flow by leveraging inquiry lists, assignment rules, and response requirements, to speed up processes and convert more business.
Education
Training – Escalation Rules at the Speed of Now
Convert more qualified leads by re-examining your escalation rules for today’s business environment. We’ll show you how to modernize your escalation rules and create a process that leads to more group bookings.
Education
Training – Advanced Module PMS Integrations
Amadeus Sales & Event Management – Advanced integrates with 8 different property management systems. Learn more about the benefits of the PMS integration and how it works.
Education
Training – The Next Level of Automation and Merge Documents
Save more time by automating your merge documents. Features within the Advanced Module can help you quickly and repeatedly produce highly customized documents.
Education
Training – Setting Up Package Functionality (Admin Class)
Packages are in high demand but time consuming for your team. This Admin Class will share how to setup and deploy package functionality across your property.
Education
Training – Leveraging Package Functionality (User Class)
Packages are in high demand but time consuming for your team. This user class will show you the flexibility of the Advanced Module’s booking package feature.
Education
Training – Correlating Your Revenue Classifications, Tax Groups, and Menus
How does changing your tax group effect your menu? How does changing your revenue classification effect your taxes? (Property/Corporate Admin class)
Education
Training – Pro Tips for Customizing Your System
Leverage the power of the Force.com platform with our pro tips to customize your system to your property. (This session requires corporate admin access and rights)
Education
Training – User’s Choice Quick Hits
Discover all the bells and whistles you never knew you needed. We’ll show you how to use our most powerful and impactful features as chosen by you, our users.
Trends
CRS/PMS: What Does the Future Hold?
Explore the evolving role of CRS and PMS solutions with our panel of industry experts.
Innovation & Strategy
The Direct Bookings Playbook: Tips, Tricks, and Insights to Drive More Direct Conversions
Improve the performance of your direct booking channel with the latest tips and tricks to increase visibility and drive conversions.
Education
Training – iHotelier Master Class
Learn how to use the latest iHotelier product enhancements.
TunedIn Talks
Driving demand with iHotelier
Our product experts will lead an open discussion with you on iHotelier features and functionality and answer all your most burning reservations-related questions.
TunedIn Talks
Stop Using Bad Data to Manage Your Marketing
Join our product experts as they teach you how to use industry data to optimize your advertising strategy and spend across paid search, display, social, and GDS media to increase bookings.
TunedIn Talks
Turning Travel Agents Into Evangelists for Your Property*
What are your greatest challenges in connecting with travel agencies and agents? We’d love to hear more about how we can help you with our GDS Media and Agency360 solutions.
Trends
GDS Isn’t Dead – You’re Just Doing it Wrong
What motivates travel agents to book and why do they love booking through global distribution systems? Building trust is essential to winning and retaining travel agent bookings your property. Discover best practices to increase your hotel’s visibility and build high ADR offers designed to convert.
Innovation & Strategy
Build an Integrated Marketing Strategy That Makes You Look Like a Genius
Forget B2B and B2C – whether it’s an individual traveler or a travel agent, hotels need to market to individuals. A marketing strategy that spans across paid search, display, social, and GDS media will help you effectively reach them all. In this session, we’ll cover identifying your audience, building your competitive set, and projecting your budget and potential return.

Session Type

Session Title

Description

Trends
Delivering on Group Personalization
Understanding the value of group personalization is the first step. Learn how to take group personalization to the next level at your property to delight groups, individual attendees, and increase repeat business.
Trends
Drivers of Change in Hospitality: Unpacking New Trends for a New Decade
Learn what lies ahead for the hospitality industry when it comes to service, loyalty, and the booking experience and discover the increasingly important role technology plays in meeting the needs of the modern-day traveler.
Trends
Personalization at the Core: Winning, Engaging, and Retaining Guests Throughout the Guest Journey
We present best practices on how to use data to personalize the guest journey from website to booking engine to email marketing and beyond.
Trends
Gen Z – The Traveler and the Hospitality Employee
Members of Gen Z are now in their 20s. Hear the latest data on how this young generation is traveling, what they think about working in hospitality, and how you can make your hotel appeal to this new audience.
Customer Panel
Across the Customer Landscape: How Technology Can be Your Most Powerful Behind-the-Scenes Tool
Discover how Amadeus Service Optimization can identify and solve service issues before they reach the guest from a panel of customers sharing their best tips for success.
Innovation & Strategy
Hospitality Pride & Recruitment
What initially attracted you to the hospitality industry? What motivates you day to day? Hear from fellow hospitality professionals so you can apply best practices when you’re staffing.
Trends
Innovative Ways to Incorporate Wellness into your Amenities Program
Wellness is a hot travel trend this year. Hear what modern hoteliers are doing to stay ahead of the curve in an on-demand environment.
TunedIn Talks
TunedIn: Amadeus Service Optimization
What are your greatest operational challenges? What keeps you up at night? Share your feedback with a product expert and hear what Amadeus is doing to improve operations.
Innovation & Strategy
Creating a Connection With Your Hotel Guests
What drives loyalty in your experience? What are the guest touchpoints that foster an emotional connection to the overall brand? Hear best practices and examples from industry experts that you can apply.