Amadeus Receives 2021 Achievement in Customer Excellence Award

Alison Guillot

ace award blog

16th Annual ACE Awards Recognize Outstanding Customer Experience Programs and Performance


Amadeus, a global provider of hospitality technology, has been awarded a 2021 Confirmit ACE (Achievement in Customer Excellence) Award in the Voice of the Customer, Innovation and B2B categories. This honor demonstrates Amadeus’ exceptional commitment and unique approach to customer experience programs and driving change across the business.

Confirmit, now a Forsta brand, has hosted the renowned ACE Awards since 2005 and every year recognizes some of its most innovative customers. The awards program honors clients dedicated to achieving universal customer excellence that have demonstrated tangible business improvements as a result. As a recipient of an ACE Award, Amadeus has proven commitment to customers by continually evolving its customer experience program to gather better insights and fuel smarter, faster action.

“Receiving a 2021 ACE Award is an honor and it acknowledges our data-driven innovation, paired with our ongoing commitment to our customers,” says Bill Sintiris, Head of Operations, Hospitality, Amadeus. “By working with Confirmit, now part of the Forsta brand, we’ve built a world-class program, which provides insights that fuel informed decision-making and fast action. This ACE Award serves as a recognition of our hard work and an encouragement as we continue to build a firmly customer-centric business.”

“We are thrilled to recognize Amadeus as a 2021 ACE Award winner and to acknowledge its application of customer experience best practices that deliver outstanding business performance,” comments Kyle Ferguson, CEO of Forsta. “Amadeus’ program demonstrates its commitment to leveraging the power of understanding and transforming insights into action.”

In March 2021, leading research technology companies Confirmit and FocusVision merged and the company’s new brand, Forsta, was announced in April 2021.


For a full list of the 2021 ACE Award winners, please visit the ACE Awards website.