Azalai Hotels Improves Growth and Loyalty Strategies With the Amadeus Integrated Booking Suite

Alison Guillot

Hotel chain is the first in West Africa to purchase the innovative e-commerce platform to support their brand expansion


January 20, 2021 – In a challenging time for the global travel industry, hoteliers face stiff competition when attracting and converting bookings. Having a modern, engaging website with a frictionless and personalized shopping experience is critical to long term growth and increased revenue.

To leverage this functionality and continue its brand expansion, leading West African hotel chain Azalai Hotels has subscribed to the complete Amadeus Integrated Booking Suite. The combination of Amadeus’ iHotelier® Central Reservations System, Guest Management Solutions, and Web provides a single platform for hoteliers to efficiently manage their distribution and booking strategy, web design, guest communications, and loyalty program.

As the hospitality industry’s first integrated e-commerce experience, Amadeus Integrated Booking Suite eliminates cross-solution data silos, allowing hoteliers to pull information from guest profiles and build customized rates, packages, and promotions to maximize the value of each traveler. These updates can then be pushed directly from the booking engine to the hotel’s website in real-time.

Since the Amadeus Integrated Booking Suite is connected to the major global distribution systems and more than 400 online travel agencies and tour operators, Azalai Hotels will be able to reach travelers on more booking channels than ever before – a key step towards increasing brand awareness for their full portfolio of properties.

Donald Aka, Marketing Director, Azalai Hotels Group, said, “With the Amadeus Integrated Booking Suite, we are committed to delivering a simplified shopping experience with unique offers tailored just for our guests. This level of loyalty will not only allow us to enhance every step of their journey but will help differentiate us from the competition.”

Fernando Cuesta, Senior Vice President, Commercial, EMEA, Hospitality, Amadeus said, “We are pleased to have Azalai Hotels as our first West African customer for this brand new platform. This partnership strengthens our presence in the EMEA region and supports Azalai’s desire for an enhanced digital presence and visibility across multiple booking channels.”




About Azalai Hotels

Azalai Hotels Group is the leading hotel chain in West Africa and regional leader in the hotel sector. With more than 25 years of experience and a headquarters based in Mali, Azalaï Hotels has developed a strategy focused on satisfying the growing needs of its customers by constantly improving the quality of its high-end service, meticulously renovating its hotel units and rigorously managing its rapidly growing portfolio.


About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars, and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.

We are one company, with a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company is also part of the EuroStoxx50 and has been recognized by the Dow Jones Sustainability Index for the last eight years.

To find out more about Amadeus, visit or

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