Amadeus Selected as Business Intelligence Provider for The Leading Hotels of the World

Anna Ransom

With the implementation of Amadeus’ Agency360®, the global collection of 400 independent, luxury hotels will gain the industry’s most comprehensive travel agency booking data to enable strategic growth.


November 3, 2021 – Successful hotel sales, marketing, and revenue management strategies have always required reliable market insights. With fundamental shifts in travel habits and buyer behavior, the need for comprehensive and current data is more crucial than ever. As markets progress into various phases of reopening, hoteliers need timely access to critical market insights more than ever before.

To support strategic decision-making at both the corporate and property level, The Leading Hotels of the World and Amadeus have expanded their relationship to use Amadeus’ industry leading business intelligence solutions. These will provide Leading Hotels with visibility to global market performance data to help guide decisions at the corporate level. Properties that subscribe to Agency360® will gain important insights into their competitive sets to help them make effective strategic and tactical decisions as they adapt to rapidly changing market conditions and help them navigate today’s recovery and plan for the future.

Agency360® is the preeminent source of travel agent bookings from all four GDS systems, helping hotels understand their share of business, identify growth opportunities, compare performance to their competitive set for the top performing agencies in their market, and identify agencies where there are opportunities to grow revenue and market share.

“We wanted the ability to pinpoint our top-performing travel agents and corporate customers, enabling us to build the best path forward from the pandemic. With Amadeus’ Agency360® solution, we have access to the most current data across GDS market performance,” said Armanda Santangeli, Managing Director Americas, The Leading Hotels of the World, Ltd. “With this level of insight, our hotels will have the information they need to grow both their corporate and leisure business.”

“Throughout the last year and a half, we’ve heard from hoteliers looking to broaden their access to business intelligence and better understand what is happening in their markets. The latest evolution of Agency360® provides organizations such as The Leading Hotels of the World with the most up-to-date and comprehensive access to global GDS bookings to inform effective decision-making,” says Ahmed Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus.

Agency360® is the industry’s only business intelligence solution that tracks 100% of global travel agent bookings across the four leading GDS providers. With data refreshed three times a week, hoteliers can view the most up to date insight across their competitive set including a view of corporation/agency association business at a pseudo city codes PCC level.




About The Leading Hotels of the World, Ltd.

Comprised of more than 400 hotels in over 80 countries, LHW is the largest collection of independent luxury hotels. In 1928, 38 independent hoteliers came together to create LHW. Since then, the Company has carefully curated distinctive hotels, resorts, inns, chalets, villas, and safari camps from the snow-capped Alps of Europe to the African veldt, to share them with adventurous souls who seek the remarkably uncommon. The LHW community is filled of exceptional individuals, united by a passion for the surprising discoveries and details that come with every experience. LHW hoteliers are artisans of hospitality whose expertise, commitment to excellence, and individual flair allows them to create story-worthy moments for their guests. And it is these authentic, individualized experiences combined with the warm hospitality and high-touch service they provide that keeps discerning travelers returning again and again. LHW’s collection covers the globe and promises a broad range of destinations and uncommon experiences, enhanced by LHW’s tiered guest loyalty program Leaders Club. From converted former palaces, and countryside retreats run by the same families for generations, to gleaming skyscrapers in dynamic urban centers, serene private island escapes, glamorous tented camps – and beyond –  explore, find inspiration, and experience unforgettable travel moments.

For more information visit:, Facebook at @LeadingHotels, Twitter at @LeadingHotels and Instagram @leadinghotelsoftheworld.

About Amadeus

Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveler journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans.

Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.

To find out more about Amadeus, visit

Follow us on: Facebook, Twitter, LinkedIn, and Instagram.





The Leading Hotels of the World