German hotel group H-Hotels.com has signed an agreement with Amadeus to expand their reach to travelers on digital channels, adding to Business Intelligence and Travel Seller Media contracts.
May 8, 2023 – With expectations of a busy summer travel season, hoteliers in Europe are seeking ways to increase bookings and drive more awareness to their properties. H-Hotels.com, one of the largest privately-owned hotel chains in Germany with over 60 hotels throughout Germany, Austria, Switzerland and Hungary has selected a broader, more far-reaching media campaign by adding several Digital Media solutions including display and social media marketing to their current suite of solutions.
H-Hotels.com has already built a strong relationship with Amadeus, having used Amadeus’ Business Intelligence and Travel Seller Media (GDS advertising and preferred placement) solutions for several years. The expanded partnership between the two global hospitality leaders will allow the hotel group to showcase and market their offerings on online channels to incremental travelers from their target audience and to tap into new audiences as well.
Amadeus Media Solutions offers the industry’s most comprehensive, data-driven media campaigns to support our customers’ distribution strategies. By leveraging proprietary data along with insights from Amadeus’ partner network, customers – including many prominent hospitality brands in major markets such as the H-Hotels group – are able to make better informed decisions and drive better performance. For example, a recent GDS campaign for HYPERION Hotel Munich, an H-Hotels property, achieved a double-digit return on advertising spend (ROAS) allowing the property to increase its presence and market share across the three global GDSs.
Commenting on the new agreement, Deniel Frey, VP Revenue Management, H-Hotels GmbH, said: “Our long relationship with Amadeus has been strengthened even further with the addition of several key Digital Media solutions. We look forward to further online visibility in the marketplace and using the latest tech tools to drive market share.”
Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus, said, “We are proud to announce the extension of a partnership that has already proven to be successful. Adding Amadeus’ suite of Digital Media Solutions will allow the H-Hotels.com brand to connect to potential hotel guests with targeted advertising designed to increase qualified traffic and direct bookings.”
About H Hotels.com:
H-Hotels GmbH, one of Germany’s largest privately-run hotel companies, is based in Bad Arolsen, Hesse. Established in 1969, it now has over 50 years of hospitality experience to look back on. There are currently more than 60 hotels under the H-Hotels GmbH umbrella. A brief visit to hhotels.com reveals the brand’s diversity: from the timeless elegance of a HYPERION hotel to the warmth and convenience of H4 hotels, from the chic H2 hotels and unique H+ hotels all the way to H.omes serviced apartments and the straightforward H.ostels. And all of this from Hamburg to the Alps in over 40 destinations across Germany, Austria, Switzerland and Hungary. Three new H2 Hotels will be opening this year in Mainz, Saarbrücken and Vienna, with an H+ Hotel in Eschborn. The group’s first location in the Seine metropolis – the Salut H4 Hotel Paris Pleyel – will follow at the beginning of 2024, with further openings in the pipeline. The H2 Hotel in Vienna will follow in March 2024.
Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveller journey and help hospitality providers acquire, service, and retain guests by profitability driving demand and converting them into loyal fans.
Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.
To find out more about Amadeus, visit www.amadeus-hospitality.com.