NEW YORK—North American hoteliers are continuing to experience healthy gains across both ADR and bookings for all travel segments, up 0.6% and 1.3%, respectively, in the first quarter of the year, according to data released by TravelClick from its February 2018 North American Hospitality Review (NAHR).
Transient bookings are particularly strong in Q1, up 1.9% across the segment for both business and leisure travel. RevPAR is also up 2.7% for this sector.
“Following months of instability in 2017, the start of 2018 is a breath of fresh air for hoteliers, as rates and bookings remain solid during the first two months,” said John Hach, senior industry analyst with TravelClick. “The data also indicates that hoteliers are poised for transient growth in the second quarter, and that this trend has the potential of continuing well into the year.”