Hotel Management – How Group Booking Growth Outpaces Transient

Eric Oppegaard

A girl with coffee cup

By Elliott Mest

The spring travel season is seeing an increase in bookings, with 17 of the top 25 North American markets showing committed occupancy improvements in March over February, but a report from TravelClick is showing the pace of this growth remains relatively flat. New commitments added in March are down 0.2 percent according to TravelClick’s March 2016 North American Hospitality Review, with TravelClick’s senior industry analyst John Hach saying the pace of new bookings is fragmented.

However, Hach also said the pace of new group bookings is up by almost 7 percent compared to the same period in 2015, showing that hotels are facing challenges when it comes to sustaining the booking growth seen in recent years on a continued basis.

Read more at Hotel Management