Eric Oppegaard
Continued Rapid Expansion of Demand360® International Data Providers Helps Hotels Gain Their Fair Share of Bookings
NEW YORK – November 14, 2018 – TravelClick, an Amadeus company, today announced NH Hotel Group, a world-leading urban hotel operator with close to 400 hotels and nearly 60,000 rooms in 30 markets, joined TravelClick’s Demand360® program, a Hotelligence360® solution. This marks the continued rapid expansion of TravelClick’s Demand360 program, which gives hoteliers unique access to forward-looking demand data and allows hoteliers to develop optimal strategies for maximizing revenue.
With the addition of NH Hotel Group, more than 25,000 properties around the world now participate in Demand360, the hospitality industry’s competitive market intelligence product providing forward-looking reservation metrics and competitive share by segment and channel.
“Working with TravelClick’s Demand360 not only assists our individual hotels with a complete understanding of the booking trends in their local market, but also gives them the ability to know what actions to take to drive performance and ensure that they are getting their fair share of bookings through the right segment and channel,” said Fernando Vives, Chief Commercial Officer, NH Hotel Group. “TravelClick’s data is essential for enabling us to make fact-based decisions and move beyond the traditional approach of historical forecasting.”
Read more at Hotel-Online.
