Pan Pacific Hotels Group Joins Amadeus’ Demand360® Program to Optimize Revenue Management Strategies

Jennifer Axness


September 28, 2023 – Singapore-based Pan Pacific Hotels Group (PPHG), a global hospitality company with more than 50 hotels, resorts and serviced suites across three brands throughout North America, Europe and the Asia Pacific region, has signed a new agreement with Amadeus, subscribing to the technology leader’s Demand360 business intelligence solution to help maximize revenue.

The on-the-books, forward-looking data provided by Demand360® will allow the global hotel group to optimize revenue management strategies, understand how they are faring against their competitive set, and make the most strategic business decisions possible in today’s increasingly competitive market.

Pan Pacific Hotels Group’s partnership with Amadeus further strengthens a network of over 35,000 of some of the world’s leading hospitality brands that currently participate in the Demand360® program.

Cinn Tan, Chief Commercial & Marketing Officer, Pan Pacific Hotels Group, said, “Business intelligence is integral to how we strategise and manage and optimize our growing portfolio. This partnership with Amadeus will provide our portfolio with channel and segment-based metrics, enabling us to understand booking trends and make data-driven business decisions.”

“Amadeus is pleased to welcome the Pan Pacific Hotels Group to our Demand360® platform – a network of thousands of international data providers benefitting from the most accurate demand data possible,” says Maria Taylor, Head of Hospitality, Asia Pacific, Amadeus.


About Pan Pacific Hotels Group

Pan Pacific Hotels Group is a global hospitality company that owns and/or manages more than 50 hotels, resorts and serviced suites across three brands – “Pan Pacific”, PARKROYAL COLLECTION, and PARKROYAL – encompassing 30 cities across Asia Pacific, North America and Europe. Headquartered in Singapore, it is a member of Singapore-listed UOL Group Limited.

Pan Pacific Hotels and Resorts delivers sincere and graceful service to every guest with a passion for excellence.

PARKROYAL COLLECTION Hotels and Resorts is driven by our passion for life and sustainability.

PARKROYAL Hotels and Resorts is distinguished by its passion for people and places, immersing every guest into local and authentic cultures.


About Amadeus

Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveler journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans.

Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.

To find out more about Amadeus, visit

Follow us on: Facebook, Twitter, LinkedIn, and Instagram.