By Sean O’Neill, Tnooz
TravelClick, the New York-based distribution and marketing services company, is well known for the variety of tools it offers to more than 50,000 hotels worldwide.
New this summer, TravelClick has debuted its Media Suite, which analyzes a hotel’s data to recommend more optimized uses of paid media marketing. (The company manages paid search and display media for about 1,000 hotels worldwide.)
The tools aim to help hoteliers systematically monitor rates to make sure they are maintaining rate parity with online travel agencies (OTAs). The goal is to minimize the standard delay to troubleshoot rate parity issues.