The Latest Hospitality Industry News & Trends - TravelClick

Travel Market Report – Don’t Cut Agents Out Of ‘Hotel-Direct’ Rates, Analyst Urges

TravelClick

By Michele McDonald

Are hotel chains’ “book direct” programs—which promise better rates and amenities to hotel loyalty members who book on their websites—working?

 

 

Yes, they are, says John Hach, senior industry analyst at hotel technology company TravelClick. But at the same time, the travel-agent distribution channel is more important than ever.

“Early indications are that hotel chains’ brand-direct programs are having an impact,” Hach said during a webinar on the industry’s first-quarter performance. There has been a year-over-year uptick of 0.8 percentage points, from 25.4% to 26.2%, in hotels’ direct bookings.

Read more at Travel Market Report

Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery

Our brand-new report “Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery” combines global hotelier insights with Amadeus business intelligence data to surface worldwide recovery trends. We dig into the specific tactics hoteliers around the world have used to navigate the challenges of COVID-19 and highlighted which trends hoteliers think are likely to stay as the industry turns a corner.