Eric Oppegaard
By Ben Ireland
Hotel revenue management firm TravelClick has announced its new Booking Engine 4.0, which is designed to increase conversion rates and reduce guest abandonment.
The company claims to offer a new reservation experience via a “user-friendly, responsive platform that drives bookings and incremental spend”.
Booking Engine 4.0 is designed to engage a fast-growing mobile audience but work across all platforms.
More than 500 hotels worldwide have tested the new booking engine and TravelClick says they have increased direct bookings by nearly 23% on average and saw a 155% rise in bookings on mobile devices. TravelClick also said 44% of traffic to its clients’ booking engines came from mobile devices.
