Marta Laporta
Do you know how to capture demand during the shoulder seasons?
For destinations, driving travel demand in quieter months can unlock additional revenue, promote more balanced tourism, and reach new travelers. But the key to unlocking this opportunity lies in the right timing and targeting.
This is where travel intelligence makes a difference.
For instance, our data reveals:
- Travelers over the age of 25 are more likely to travel to European cities outside of the peak summer season.
- Booking behaviours varies by market:
- Over a third of travelers from China book within 29 days
- 46% of travelers from the US book over 90 days out
By combining key insights about traveler type, booking patterns and wider market trends destinations can identify a precise window to target key segments.
