Jennifer Axness
New Amadeus air traffic data points to a more diversified, more resilient mix of visitors, with fast-growing demand from across Asia, the Americas and Europe
New data from Amadeus Travel Intelligence reveals that international air travel to Vietnam rose 11.1% in March 2026 compared with March 2025. A closer look at the figures shows the growth is more sustained than the headline number implies, as a larger share of the travel is accounted for by emerging source markets.
South Korean travel stays on top
South Korean travel to Vietnam fell by 4.6% this March. Despite this decline, South Korea remains Vietnam’s largest source market, accounting for 31.5% of all arrivals.
Some markets stood out with sharp increases in 2026 from last year. Regional travel is surging, with the Philippines, Hong Kong and Singapore all posting some of the steepest growth. At the same time, long-haul demand is strengthening, with Canada, Australia and the United Kingdom each up by more than a fifth from last year.
Amadeus, international air arrivals to Vietnam, March 2026 vs March 2025.
Europe also illustrates how varied the picture has become. While the United Kingdom grew 21.5%, France softened over the same period, a reminder that demand is shifting market by market rather than moving in a single direction across a region.
Established markets continue to climb
Several of Vietnam’s largest established sources grew broadly in line with, or just ahead of, the overall market, showing that the diversification is building on a stable base of demand.
Amadeus, international air arrivals to Vietnam, March 2026 vs March 2025.
Paul Wilson, Vice President, Hospitality, APAC, Amadeus adds, ”Vietnam is one of the key travel destinations globally, and it has been for some time. Even the most established destinations are subject to changing patterns of demand, and our data reveals subtle but hugely influential shifts in where travelers are coming from.
A more diversified set of source markets such as what we are seeing with Vietnam make destinations more resilient to unexpected drops in any one country. For hoteliers and destinations, the ability to see these nuanced traveler patterns are key to drive demand and understand what travelers are visiting. A broader and more varied traveler base also calls for more nuanced, market-specific campaigns, offers and products to appeal to each audience.”
