Travel Agency Solutions for Accor
Increase your hotel’s visibility across the Global Distribution Systems (GDS) used by travel agents and corporate travel buyers worldwide
Travel Agency Solutions for Accor
Increase your hotel’s visibility across the Global Distribution Systems (GDS) used by travel agents and corporate travel buyers worldwide
GDS delivers some of the highest ADRs, helping Accor capture more high‑value corporate and agency bookings. With premium placement and intent‑driven data across Amadeus, Sabre, and Travelport, we boost visibility to qualified demand—driving stronger ADR and more valuable bookings for your properties.
One campaign. All major GDSs. Maximum visibility.
With Amadeus, you can reach travel agents and corporate booking channels across Amadeus, Sabre and Travelport: all in one place. We connect your property to more than 250,000 travel agencies worldwide from a single access point.
As the only multi-GDS partner offering both GDS and Preference Advertising across all three major systems, Amadeus helps ensure your hotel is visible exactly when travel advisors are searching and ready to book.
What your Accor hotel gains with Amadeus
Your success is our success
Accor Hotels Middle East and Africa:
Driving Multi-Property Success Across Africa with Amadeus
Challenge
Accor Hotels Middle East & Africa needed to boost awareness and drive bookings across 15+ properties in Africa, where brand recognition was still growing. The goal was to help each hotel stand out while strengthening the group’s visibility among travellers and agencies.
Strategy
A multi‑layered strategy boosted both property visibility and brand awareness:
✓ Dual campaigns balancing individual property visibility with broader brand impact.
✓ High‑volume impressions in key cities to expand reach.
✓ POC‑targeted messages to reinforce fair share in competitive local markets.
✓ Country‑tailored creative (with a strong France focus) to engage local agencies.
✓ Multi‑GDS activation with rotating assets for stronger visibility.
✓ Smart creative mix combining brand and property‑specific banners to maximize relevance.
Accor Hotels Africa saw a strong lift in awareness and bookings through a multi‑channel, multi‑market strategy that engaged both local and international agencies, demonstrating how bold strategy and smart technology can drive measurable performance even in fast‑changing markets
As your GDS partner, we offer exclusive discounts negotiated for Accor to make activation easier and boost performance.
Discover our Travel Agency Solutions to expand your reach at the point of sale.
Amadeus Multi-GDS Advertising
Amadeus Multi-GDS Advertising boosts Accor’s visibility at crucial decision points, increasing message impact. With the Amadeus GDS Advertising Reporting Platform, Accor gains clear, actionable performance insights, making it easy to measure and optimize campaign effectiveness.
Amadeus Preference Advertising
Amadeus Preference Advertising elevates Accor properties in the GDS search results, boosting visibility and increasing booking opportunities across all audiences.
Top performing creatives
Real examples of high-impact campaign assets driving strong results for Accor.
Our team is here to support your hotels with tailored strategies and data-driven insights, giving you your next opportunity to grow visibility, boost bookings, and strengthen competitive share.
Let’s talk about how to activate your Amadeus
Travel Agency Solutions.
Connect with an expert and get tailored insights
for your Accor property.