Building Data-Based Guest Personas During COVID-19

data-based personas guide_

Do you know who is staying and spending at your property?

Guest personas are an essential tool for hoteliers to address a guest’s greatest concerns and challenges before, during, and after their stay. In this guide, our experts show you how to leverage data to build profiles of the travelers most likely to stay at your hotel right now and into the future.

In this eBook, we’ve included buyer mindsets for eleven different personas that you can tailor to your hotel and your market. You can adapt this framework to develop a cross-departmental perspective on your guests. this guide will help you to:

  • Identify your most valuable guests
  • Understand the buyer mindset
  • Craft messaging and channel strategy

We recently updated our eBook to include new Business travel personas for 2022.

Finally, be sure to visit our ultimate guide to guest loyalty to access an all-encompassing rundown of guest loyalty, its evolving nature along with proven strategies to position your brand for successful long term guest relationships.

Download the eBook