Building Data-Based Guest Personas During COVID-19 Toolkit


Why do your guests want to travel – and what are they worried about?

COVID-19 is shifting the demographics and concerns of your guests – and they’re likely to continue changing as your market enters different stages of crisis and recovery.

To help hoteliers more effectively manage guests’ greatest concerns and challenges, we created this toolkit with nine templates for common hotel guest personas, as well as our Building Data-Based Guest Personas eBook as a guide. Simply download the templates, choose the personas that most closely resemble your most valuable guests, and insert your property data to create personas tailored to your hotel and your market.

Download the Toolkit