As business travel begins to return across various regions, it’s critical to capture your market share of this profitable audience. But who is this new business traveler, what do they care about, and how can you connect with them?
This guide provides:
- A number of personas for the new business travelers
- How to understand what business travel is coming into your market
- How to create effective messaging for this new audience
- Identifying what channels to reach business travelers
To discover more insights around the return of business travel and events, visit
our Rebuild Travel page.