Digital Futures

This program is created by UNWTO to facilitate the adoption of digital technologies, and innovative solutions that improve tourism SMEs’ resilience, sustainability, and competitiveness through cooperation within the tourism ecosystem, including public-private partnerships in response to COVID-19.

Stay informed with reports, guides, e-books, and a video series dedicated to travel trends and digital media, and their use in shaping recovery campaigns, capturing travel demand, and driving business growth.

In the current situation, more than ever we want to share our knowledge and insights to help the travel industry navigate towards recovery, increase competitiveness, capture demand, and drive business growth.

Access our latest guides and eBooks, learn about the latest travel trends, understand how data can drive your decision-making process, and most importantly, how it can be turned into marketing strategies to bring visitors and guests back to your destinations, hotels, and local businesses.

Regional Reports

We used Amadeus’ air search, agency air booking data, and hotel market insight from Demand360® to present you with the latest travel trends and find out what markets are reaching their pre-pandemic travel levels. In this edition, we focus on traveler search and booking activity during August 2021 in Europe, Middle East, and the United States, and take a closer look at top destinations considered or booked by them.

  • Find out which markets have reached or surpassed pre-pandemic levels
  • Discover which destinations are worth monitoring closely and why
  • Gain insights and actionable steps travel industry stakeholders can take to drive more demand

Download the Reports

Rebuilding Hospitality eBooks

In conjunction with our industry partners at Hospitality Sales and Marketing Association International (HSMAI), Institute of Hospitality (IoH), and the Hospitality Professionals Association (HOSPA), we’ve created a series of Hospitality Recovery guides to provide strategies and tips for successful recovery and reopenings across 4 key functional areas – Marketing, Sales, Revenue Management, and Operations.

  • Understand the key indicators that signal when to communicate with and market to your prospective guests in a way that drives long-term loyalty
  • Learn how to build targeted, relevant campaigns that maximize available advertising spend using market data, marketing analytics, and guest personas

Download the eBooks

Data Video Series

Take a journey through data with us and learn:

  • How online search data can shape recovery strategies
  • How to take a lead on your strategy to bring visitors back
  • How airline capacity and connectivity impact your destination
  • How to drive and optimize your recovery activities
  • How to build recovery strategy using data

View the Video Series

Using Data to Shape Hotel Operations

In our new guide, Using Data to Shape Hotel Operations, we’ve compiled some key market insights, industry trends, and best practices to help you make thoughtful, informed decisions as you chart your course for 2022 and beyond.

  • Access market data you can use to prepare for increased occupancy
  • Gain key hospitality trend insights
  • Find out what are the implications for labor shortages
  • Benefit from tips for building a successful operations plan

Download the Guide

Hospitality Market Recovery Index

By leveraging Amadeus’ Demand360®, the industry’s only comprehensive source of forward-looking demand market data, we are proud to support hoteliers with our monthly market insight reports.

  • Get brand new industry insight to inform your hotel’s revenue strategy
  • Access overview of global booking trends along with occupancy, booking lead times, channels, pace, and segment mix

Download This Month's Report

How can we help?

Amadeus team members are available to provide hotel best practices and insight, schedule a complimentary product demo, or simply answer any questions you have about your unique business needs. Get in touch with us!

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