Jennifer Axness
May 22, 2025: AMT (By FANGCANG Group), the corporate hotel management and advertising platform, will support hotels to directly advertise to targeted corporate customers and travel management companies.
Several international and domestic hotel brands in mainland China have been reporting lower occupancy and average daily rates (ADRs) in 2024. To address this challenge, AMT is designing a new in-house solution which empowers hotels to advertise directly to targeted corporate customers and will collaborate with Amadeus’ Commercial team to promote such solution.
Seven Wu, CEO, AMT (By FANGCANG Group), says: “We’re excited to announce our collaboration with Amadeus to develop and promote an innovative advertisement solution tailored specifically for our corporate travel platform in China. This partnership reflects our focus to meet the unique needs of our hotel partners. Together with Amadeus, we aim to simplify the booking process by enhancing our customers’ travel experience through cutting-edge technology and bring more production to our hotel partners.”
“Amadeus is always looking for win-win partnerships across the world, and AMT (By FANGCANG Group) is a great partner to help us better serve hotels that are looking for new and creative ways to increase their bookings of corporate travelers.” – Malcolm Cheong, General Manager, Hospitality, Greater China, Amadeus
This new advertising solution not only improves brand awareness with business travelers, but it also drives higher conversion rates for hotels. Corporate travelers will also benefit from a more seamless and enjoyable experience, as these ads will be personalized to help them find and select the ideal hotel to suit their needs.
