Jennifer Axness
Originally published on Amadeus Insights
By connecting hotel providers and travel sellers, this integrated tech solution from Amadeus delivers personalized offerings to leisure travelers and enhanced control to travel sellers
March 5, 2024 – Amadeus, leveraging its proven leadership in hospitality distribution for business travel, is expanding its expertise in the dynamic world of leisure travel. The latest offering, Amadeus Leisure Connect, unifies three complementary products: Private Agreements, Amadeus Value Hotels™, and the Amadeus Travel Platform™, to deliver a connected traveler experience, more personalization, and an optimized distribution strategy for leisure travel sellers.
The Leisure Connect portfolio streamlines hotel content distribution by connecting hoteliers and travel sellers throughout the booking process and eliminates the need for multiple content provider integrations. Travel sellers enjoy enhanced data sharing and revenue management, while hotels benefit from enhanced customer experiences. With Leisure Connect, both parties can optimize their distribution and sales strategies.
The components of Leisure Connect for Travel Sellers:
- Travel sellers can use the Private Agreements solution to access real-time rates, availability, and inventory for their directly contracted hotels worldwide. Beyond enhancing the customer experience, travel sellers are empowered to upsell additional services and personalize their offerings with room preferences, flexible dining, spa and fitness options, additional activities, and experiences to maximize returns.
- Additionally, Amadeus Value Hotels equips leisure travel sellers with a range of exclusive prepaid net rates and allows sellers to set their selling prices to optimize revenue. There are over 600,000 properties within the Amadeus Value Hotels program.
- These solutions are supported by the centralized Amadeus Travel Platform which streamlines the overall booking experience.
- Together, these solutions come together within Amadeus Leisure Connect to drive profitability, optimize operations, and guarantee the delivery of tailor-made offerings to every leisure traveler.
Leisure Connect for Hotel Providers:
- Leisure Connect allows hotels to improve their control over distribution, manage inventory, optimize pricing strategies, and ensure rate parity. From hosting content to handling payments and providing innovative analytics, it offers everything hoteliers need to attract the leisure traveler.
The Amadeus Leisure Connect launch partners value the solution for its scalability, speed to market, and exclusive deals, which help both hoteliers and travel sellers meet customer demand and optimize revenue.
Mirja Sickel, Vice President, Hospitality Distribution, Amadeus, explains, “The key concept behind the launch of Amadeus Leisure Connect is ‘hotel selling made simple’. Our aim is to leverage our experience and continued investment in innovation to make global leisure hotel distribution easy, directly connecting hoteliers and travel sellers and empowering them to optimize their distribution revenues. By expanding our services in the realm of leisure travel, we will be better able to serve the evolving needs of today’s travelers.”
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About Amadeus
Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveler journey and help hospitality providers acquire, service, and retain guests by profitability driving demand and converting them into loyal fans.
Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.
To find out more about Amadeus, visit https://amadeus-hospitality.com.
